Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product.
Sample of reported job titles: Demonstrator, Product Demonstrator, Merchandiser, In Store Demonstrator, Event Specialist, Field
Merchandiser, Food Demonstrator, Product Ambassador
Tasks
Demonstrate and
explain products, methods, or services in order to persuade customers to purchase products or utilize services.
Provide product
samples, coupons, informational brochures, and other incentives to persuade people to buy products.
Keep areas neat
while working, and return items to correct locations following demonstrations.
Record and report
demonstration-related information such as thenumber of questions asked by the audience and the number of coupons
distributed.
Sell products being
promoted, and keep records of sales.
Set up and arrange
displays and demonstration areas to attract the attention of prospective customers.
Suggest specific
product purchases to meet customers' needs.
Transport,
assemble, and disassemble materials used in presentations.
Identify interested
and qualified customers in order to provide them with additional information.
Practice
demonstrations to ensure that they will run smoothly.
Knowledge
Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes
marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes
customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules
of composition, and grammar.
Skills
Reading Comprehension — Understanding written sentences and paragraphs in work related documents.
Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made,
asking questions as appropriate, and not interrupting at inappropriate times.
Social Perceptiveness- Being aware of others' reactions and understanding why they react as they do.
Speaking — Talking to others to convey information effectively.
Persuasion — Persuading others to change their minds or behavior.
Service Orientation — Actively looking for ways to help people.
Time Management — Managing ones owns time and the time of others.
Instructing — Teaching others how to do something.
Active Learning — Understanding the implications of new information for both current and future problem-solving and
decision-making.
Learning Strategies — Selecting and using training/instructional methods and procedures appropriate for the situation when
learning or teaching new things.
Abilities
Oral Expression — The ability to communicate information and ideas in speaking so others will understand.
Speech Clarity — The ability to speak clearly so others can understand you.
Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and
sentences.
Speech Recognition — The ability to identify and understand the speech of another person.
Near Vision — The ability to see details at close range (within a few feet of the observer).
Far Vision — The ability to see details at a distance.
Auditory Attention — The ability to focus on a single source of sound in the presence of other distracting sounds.
Category Flexibility — The ability to generate or use different sets of rules for combining or grouping things in different
ways.
Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense.
Inductive Reasoning — The ability to combine pieces of information to form general rules or conclusions (includes finding a
relationship among seemingly unrelated events).
Work Activities
Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by
telephone, in written form, e-mail, or in person.
Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes
serving customers in restaurants and stores, and receiving clients or guests.
Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or
similarities, and detecting changes in circumstances or events.
Monitor Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment,
to detect or assess problems.
Establishing and Maintaining Interpersonal Relationships —Developing constructive and cooperative working
relationships with others, and maintaining them over time.
Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or
electronic/magnetic form.
Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the
organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Evaluating Information to Determine Compliance with Standards — Using relevant information and individual judgment to determine
whether events or processes comply with laws, regulations, or standards.
Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including
artistic contributions.
Work Context
Spend Time Standing — How much does this job require standing?
Freedom to Make Decisions — How much decision making freedom, without supervision, does the job offer?
Telephone — How often do you have telephone conversations in this job?
Contact With Others — How much does this job require the worker to be in contact with others (face-to-face, by telephone, or
otherwise) in order to perform it?
Time Pressure — How often does this job require the worker to meet strict deadlines?
Deal With External Customers — How important is it to work with external customers or the public in this job?
Impact of Decisions on Co-workers or Company Results — How do the decisions an employee makes impact the results of co-workers,
clients or the company?
Work With Work Group or Team — How important is it to work with others in a group or team in this job?
Frequency of Decision Making — How frequently is the worker required to make decisions that affect other people, the financial
resources, and/or the image and reputation of the organization?
Level of Competition — To what extent does this job require the worker to compete or to be aware of competitive
pressures?
Work Styles
Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative
attitude.
Self Control — Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive
behavior, even in very difficult situations.
Attention to Detail — Job requires being careful about detail and thorough in completing work tasks.
Integrity — Job requires being honest and ethical.
Stress Tolerance — Job requires accepting criticism and dealing calmly and effectively with high stress situations.
Adaptability/Flexibility — Job requires being open to change (positive or negative) and to considerable variety in the
workplace.
Independence — Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and
depending on oneself to get things done.
Concern for Others — Job requires being sensitive to others' needs and feelings and being understanding and helpful on the
job.
Persistence — Job requires persistence in the face of obstacles.
Work Values
Relationships — Occupations that satisfy this work value allow employees to provide service to others and work with co-workers
in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
Independence — Occupations that satisfy this work value allow employs to work on their own and make decisions. Corresponding
needs are Creativity, Responsibility and Autonomy.
Recognition — Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered
prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.